Urs E. Gattiker

Professor Urs E. Gattiker - DrKPI is corporate Europe's leading social media metrics expert (see his books). He continues to work with start-ups. Urs is CEO of CyTRAP Labs GmbH and President of the Marketing Club Lago, a member of the German Marketing Association (DMV).

7 thoughts on “Influence bloggers: How to measure influence

  • 22. April 2014 at 14:17


  • 22. April 2014 at 14:20

    Interesting Reference list, thanks a lot for these including the links you provided
    What I find interesting is your distinction between comments and social shares.

    I agree both are a way to perationaliz influence with blogs. Unless you are influential – you get me going, for instance, why should I comment. If you get me going like here, I comment.
    Makes a lot of sense.

    • 22. April 2014 at 15:05

      Thanks Roberto for your comment
      Yes. Influence is a tricky thing to measure but we have tried here to

      1. Look at the literature – research to see what works, AND
      2. do it systematically

      I believe – like Consumer Reports car reliability survey – the result we got is, of course, still subjective. However, it allows us to compare rankings and measure across blogs.
      We are no longer in front of a black box (e.g., THE KLOUT MEASURE) but instead we know how the ranking was made up to measure influence.

      Thanks again for sharing.

  • Pingback: re:publica 14 and media convention: Where is the beef?

  • 13. May 2014 at 7:45

    Angehängt noch ein Kommentar von Stefan Zilch, CEO Spotify Germany GmbH.

    Er wies mich unter anderem darauf hin, dass die Moderatorin falsch lag mit den 30 Prozent. Er sprach von:

    sind aber 25%, nicht 30%. 🙂 Die Moderatorin erwähnte 30%.

    Vielen Dank

  • Pingback: Content Strategie,Corporate Blogging,Employer Marketing,Kennzahl,ROI

  • Pingback: Definite guide to influencer marketing metrics for blogs | DrKPI

Leave a Reply

Your email address will not be published. Required fields are marked *