Urs E. Gattiker

Professor Urs E. Gattiker - DrKPI is corporate Europe's leading social media metrics expert (see his books). He continues to work with start-ups. Urs is CEO of CyTRAP Labs GmbH and President of the Marketing Club Lago, a member of the German Marketing Association (DMV).

7 thoughts on “Social Media Audits: Your best bang

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  • 31. October 2014 at 21:15

    Hi, Urs!

    Thank you for permitting a peek at your new book.

    I like the automobile analogy, and look forward to seeing how it plays out, throughout the book.

    Best of luck with book #2!

    … Robin

    • 1. November 2014 at 10:59

      Dear Robin

      Thanks so much for your feedback. And of course, you are welcome.

      I hope you have a look at my book.

      I use it myself in my work… whenever launch something new or review a project…
      What I like are the checklists that help me and our tem with the actionable metrics…. KPIs in particular.

      Yes the auto analogy is not too bad 🙂 I have to concurr to you on this one.

      A useful bridge that makes it more real for all of us since we have all experienced flat tires, gased up at the wrong pump, forgot to put in more windshield cleaner and so forth.

      I hope things are going well with you and please stay in touch.


  • 1. November 2014 at 17:20

    I looked at both books, Urs, and think I’d better start with the first one!

    Right now, I have too many websites, so am concentrating on getting one that is sound – with a blog, of course! – and pointing other URLs to that.

    I’m active on Facebook & Twitter, less so on LinkedIn and Google+.

    I’ll let you know where I end up!

    All the best,
    … Robin

    • 1. November 2014 at 21:48

      Dear Robin
      Thanks for coming back.

      So you feel book 1 is the way to start? http://SecUrl.de/Buch-13

      In that case I suggest you start with the checklists… hopefully they will guide you with one or two of your many sites.

      Otherwise we have to help you from over here.
      Let me know if you need help.
      Have a great weekend.


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