Hidden ad costs: Google’s not mobile?

In Canada, Japan and the U.S., most search traffic Google registers on its site comes from people using mobile devices.

But how much do mobile ads affect users’ smartphone?
Slow down network traffic?
Put a drain on your battery life?
Lower one’s user experience?

Key take-away #1: Google is rolling out mobile ads in the hope to get a larger share of the advertising pie.

==> Get the Rest => 3 take-aways about smartphones and advertising

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Dolce & Gabbana: When reputation damages brand

Madonna entered the Elton John-Dolce & Gabbana feud over their controversial IVF comments.

But how do such things affect the brand. Does it lower Dolce & Gabbana’s reputation with their clients?

Should they care or just smile like Benetton did with its outrageous ads that caused plenty of public outcries during the nineties?

Here is how it works ! Richard Branson and Jeff Bezos to the rescue of Dolce & Gabanna.

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Bankers and bloggers: Whom do we trust?

Dominique Strauss-Kahn’s pimping trial has started in Lille, France.
HSBC files show how Swiss bank helped clients dodge taxes and hide millions. This happened during Lord Green’s watch as HSBC boss.
The above raises questions about bankers’ ethics. Moreover, if you cannot trust your banker who manages your money, who can you?
What about your social media officer and corporate blogger?
Trust is hard to get and quickly lost. So why are so many social media gurus and bloggers careless with their reputation?

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Scottish referendum: A false sense of precision?

This is the 3rd post in our big data series.

I outline why it is neither about big nor small data,
business analytics nor predictive analytics.

BUT getting the RIGHT data is what MATTERS.

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Facebook mood study: Playing with your mind

689,003 Facebook users wer part in a large experimental manipulation of their News Feeds in order to show that emotional contagion occurs on social networks. Effect was very small (0.07% i.e. about 1/15 of one percent!)

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