This information is compared to similar blogs (e.g., type of content – travel, fashion or R&D blog and / or country, ) in order to benchmark your blog against industry leaders.
The Ripple Score is part of what makes up the DrKPI BlogRank. The latter is calculated by using five indices: Headline Score, Text Complexity Score, First Impressions Score, Ripple Score (you are here) (Google+, LinkedIn, Twitter AND Facebook) and the Engagement Score.
This score is currently made up of several components as listed below.
Ripple Index – Facebook, LinkedIn and Twitter
The more users engage with your brand´s content on the corporate blog, the better. We created a ripple metric based on that called the Ripple Score which we monitor across Google Plus, Facebook and Twitter in our Analytics.
How do we calculate the final score
In short, the number we get above are then used. The Ripple Score ranges from 0 to 100. This score can then be used to rank your blog compared to the others.
The actual DrKPI Ripple Score number is used in the DrKPI algorithm to help determine the DrKPI BlogRank of the blog, website or other social media effort being benchmarked.
At this point, the overall scores are compared and rescaled using 100 as the top score.