Urs E. Gattiker

Professor Urs E. Gattiker - DrKPI is corporate Europe's leading social media metrics expert (see his books). He continues to work with start-ups. Urs is CEO of CyTRAP Labs GmbH and President of the Marketing Club Lago, a member of the German Marketing Association (DMV).

22 thoughts on “How to recruit LinkedIn talent

  • 21. April 2015 at 18:02
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    Hi Urs,

    Thanks for this superb article. I have not used LinkedIn for recruiting so far, yet have some experiences with XING. First of all, I too get job recommendations that do not match my profile at all. I used to think that this is because my profile is very “wishi-washi”, so the system cannot match it correctly. Would you say the same about your profile?

    Secondly, using XING to recruit through job ads has proven to be helpful when it comes to administration jobs such as “accountant”. Just recently, we got a pretty decent number of applications through XING. When we looked for more specialized staff such as developer or online marketing consultants, the results were: ZERO. So, I stopped using XING ads for these positions.

    I do, however, use it for direct recruiting and contact candidates actively. The performance of this activity, however, has changed as well in the last couple of months. I guess one reason is that more and more recruiters are doing it (more or less well) and people do not pay attention anymore, although my approach is very personalised. I also think that many people in specific areas are introverts, so they do not feel comfortable in replying to messages.
    And: many people (especially the younger ones) do not seem to log into XING very often. So they might never get my message, or only very late.

    Sorry for only talking about recruiting… The other aspects of your article are familiar to me as well and might be related to the decreasing number of reactions from people.

    Cheers,

    Gaby

    PS: What do you think about Facebook? To me it seems as if it is developing into a business platform. I hardly share personal stuff there anymore but use it for marketing and promotion (in groups). What about you?

    Reply
    • 22. April 2015 at 9:17
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      How good are the candidates these systems provide for job ads

      Dear Gaby

      Thanks very much for your comment. It is so rich, I think I need to answer using more than one comment.
      You write:
      First of all, I too get job recommendations that do not match my profile at all. I used to think that this is because my profile is very “wishi-washi”, so the system cannot match it correctly. Would you say the same about your profile?”

      I am not sure if my profile is “wish-washi” It states my job title and some of the skills. But if you run a company and are responsible for employees, would “Junior Java Programmer” be a type of job that is of interest to me?
      You write that for accountants (a type of job that can involve many or few things depending upon the involved tasks), it is easier to get qualified applicants.

      Maybe I have not tried for these positions. When I tried to find those in groups and so forth and through my contacts on Xing, I got people in China or India to apply. That is okay but I did not want to bring somebody from India to Europe to do the job… cultural differences and so forth made me cautious.

      So yes, for specialised jobs neither Xing nor LinkedIn work for me. Similar result to yours. Moreover, the offers or suggestions I get (not having asked for any, I must say) are pretty much useless.

      Gaby, thanks for sharing.

      Reply
    • 22. April 2015 at 9:41
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      Is Facebook developing into a business platform?

      Gaby you write:
      “What do you think about Facebook? To me it seems as if it is developing into a business platform. I hardly share personal stuff there anymore but use it for marketing and promotion (in groups). What about you?”

      I am not sure about this. Maybe neither you nor me are part of the main user group that uses Facebook. I have never used Facebook for private purposes. I always used it as part of my business.
      Has it been useful? If you sell consumer goods maybe. If you sell advisory services and software as a web-based service (SaaS), I don’t think Facebook is and will be the platform to use.
      Most of my clients use Facebook possibly with other family members and ‘kids’ who are about 30 years old 🙂 But for business, nope. But it surely depends on what you have to offer as a company.
      For me, I use it so I know how it works and can, therefore, advise our clients. Nothing more, nothing less.
      Hope this helps but I think we pretty much agree on this one.

      Reply
      • 22. April 2015 at 10:06
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        I do not use Facebook anymore

        “What do you think about Facebook? To me it seems as if it is developing into a business platform. I hardly share personal stuff there anymore but use it for marketing and promotion (in groups). What about you?

        Dear Gaby
        Dear Urs

        Thanks for this information.
        As a teenager I can tell you I no longer use Facebook. I use:

        1. WhatsApp (to communicate with friends and my soccer team)
        2. Snapchat

        So for me Facebook is unlikely to ever become a commercial platform. At least I will not use it.

        Thanks for sharing.
        Deniz

        Reply
        • 22. April 2015 at 10:50
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          Hi Deniz,

          Thanks for your comment. This is acutally very valuable and goes with what I am noticing: Facebook is a place where professionals meet including Gen Y. Gen Z, which I guess is your age group, have long stopped using Facebook and have moved to WhatsApp (part of Facebook anyway) and Snapchat.

          Would you actually like it, Deniz, if you got job offers through these two services? (This is, if it is possible at all to do so)? Or what would be your preferred place to look for job opportunities?

          Thanks for bringing in some light into the dark from your point of view.

          Cheers,
          Gaby

          Reply
          • 22. April 2015 at 12:08
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            Facebook recruiting? I would not expect it or even miss the announcement…

            Hi Gaby,

            Thanks for your comment. you write:
            “Would you actually like it, Deniz, if you got job offers through these two services? (This is, if it is possible at all to do so)? Or what would be your preferred place to look for job opportunities?”

            I have Facobook on my mobile phone as an App. I use it primarily to check for updates from connections on Facebook. But sometimes I forget to go there for about 10 days. Else I just check to get rid of the update number I see in my Facebook App on my mobile.
            In my case I use it for staying in touch with family members far away. For that it is convenient.

            If I were to get a job offer or an invite to do a dual-education program with an employer, I would be surprised. I do not expect apprenticeship recruiting on Facebook. It could even happen that I will not see it for weeks because I do not check.

            I prefer going to the webpage for larger companies. Governments also offer sites that publish apprenticeship jobs for private and public companies in the region and / or country
            .
            Thanks for sharing and I hope this answer is a bit useful.
            Cheers Deniz

        • 22. April 2015 at 14:05
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          When does a teen use which application?

          Hi Deniz.
          Thanks so much for replying to my blog post and Gaby’s comment.

          I appreciate this very much.
          Like Gaby, I believe your perspective as a teen on these issues is, of course, different than ours.

          What I am curious about is:
          Can you tell me when you use
          – Snapchat and when you use
          – WhatsApp?

          Put differently, in what situation do you prefer Snapchat over WhatsApp?

          I look forward to your reply.

          Reply
          • 22. April 2015 at 16:41
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            Snapchat for fotos

            Dear Urs
            Thanks for your reply to my comment.
            You write:

            Can you tell me when you use
            – Snapchat and when you use
            – WhatsApp?

            I use Snapchat to send pictures to my friends.
            I like that after one has looked at them for a few times / days, they are gone. Fine with me.

            Whats App I use to communicate with my soccer team and as assistant trainer with the kids’ parents. Great way to keep parents abreast when and where the next game will be.

            Hope this answers your question, Urs.

            See you
            Deniz

          • 23. April 2015 at 9:14
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            Dear Deniz

            Thanks for your reply. Yes the group function in WhatsApp is a really interesting feature. That one can easily be used to make a group of parents and another of players to keep both abreast important developments (next match).

            My kid prefers Kik to communicate with his school colleagues. The main advantage is that his pals who do not have a SIM card (mobile phone number) can also chat / use the Kik App (e.g., if they have an iPad). With WhatsApp this is not possible.

            Thanks for sharing Deniz and keep up the good work.
            Urs

        • 27. April 2015 at 8:15
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          LinkedIn or Xing are not needed

          Dear Deniz

          You neither use LinkedIn nor Xing?
          My experience with students is that they are not on these platforms. I would be surprised if as a teenager you are a member.

          LinkedIn has made an effort to get college and university students to join LinkedIn. Their response has been lukewarm so far, at least in the US.

          For me Xing and LinkedIn are okay with some of the discussion groups.
          But basically they both provide a great digital version of a classical Rolodex (where one keeps the paper version of business cards).

          In turn, all this I manage with the help of my digitised Fullcontact address book
          This program allows me to synchronise and update my address book on my Mac, iPhone, PC or in Outlook.
          The program also sychronises my address book with my LinkedIn, Xing or Facebook contacts.

          Nevertheless, Xing is just one source to get a person’s address. Often we are connected on more than one platform such as both, Xing and Facebook.
          Accordingly, if the person changes her e-mail, employer or phone number, no problem. It will get updated in our address book.
          Fullcontact takes care of this so our virtual Rolodex stays up-to-date. If we get it via Facebook, we do not need LinkedIn or Xing data on top of it. Once is enough 🙂

          Thanks
          Urs

          Reply
  • 22. April 2015 at 14:06
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    Hi Deniz,

    Thanks a lot, your insights help a lot and I guess all the recruiters need to face reality and rather invest in a professional website and in building their employer brand than into being “the jack of all social media trades”.

    Actually, are you looking for a job right now? What field interests you and what is your preferred region? If you like Online Marketing and would either like to live in Munich, Hamburg or Frankfurt, do let me know.

    Cheers,
    Gaby

    Reply
  • 23. April 2015 at 12:33
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    Hi Gaby

    I am looking for an apprenticeship position as a
    Informatiker/in EFZ
    Telematiker/in EFZ

    Accordingly, I am busy for the next 3 or 4 years doing my apprenticeship :-).
    But doing something in social media marketing, if I were already done with my “Ausbildung” would be grand.

    However, please if you know a company that needs an #Azubi, to start getting an Informatiker/in EFZ or Telematiker EFZ designation, I am they guy to hire. Of course, if it could be in a German speaking country that would be my preference.

    I am ready to start in a year’s time when I will have completed my 9th school year :-). Now I am doing Praktikums to get a better feel and find a best match for me and the company…. to do my apprenticeship training thereafter.

    But if you know a company that has these positions open…. I love to do a Schnupperlehre / Praktikum (‘get to know’ traineeship)

    Cheers Deniz

    Reply
    • 24. April 2015 at 8:28
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      You got the skills – it will work out

      HI Deniz,

      Thanks for this detailed information. According to your communication skills you seem to be the ideal candidate for any company.
      So, it should be easy for you to find a traineeship in your preferred field. I assume that you would like to stay in Switzerland, right?

      I am doing recruiting for an online marketing agency, and we are about to re-launch our website including job site. In case you have time, you can have a look at the current site http://www.bluesummit.de/karriere
      Please let me know what you miss there, or what you would change from your point of view.
      You can do it by e-mail if you like. My address can be found on the page.

      Of course, Deniz, this is voluntary. And if I come across a position that suits you, I will definitely remember you.

      All the best,

      Gaby

      Reply
      • 27. April 2015 at 14:18
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        FAQs would be nice for the website

        Hi Gaby

        Sorry for my late reply but I missed this one.

        Yes, I would like to stay in Switzerland and begin and finish my apprenticeship before going abroad. I start it in Fall 2016.
        At this stage I have done several internships (Praktikums) to find a suitable place for doing my apprenticeship.

        Thanks for the URL or link you sent me …. I looked at it and I like it. The website is clear and I find it easy to find those things I wanted to study in more depth.

        I will show the website to some of my friends to get some of their feedback. If I get anything useful, I will send you an e-mail with their input. Here are two of my points:

        1. FAQs about recruiting (how to apply for a job), or for clients (what you need to know) would be nice?
        2. Blue Summit …. so maybe one could make the background very very light blueish?

        Cheers Deniz

        Reply
        • 28. April 2015 at 10:31
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          Hi Deniz,

          Thanks for getting back once more. Your feedback is very helpful and I am glad that you liked the website. The new version will be more modern and yes, we will use a different shade of blue on it.

          The FAQ section is a great tip and I will definitely write this part for all visitors and applicants.

          Good luck with finding a suitable position!

          Greetings from rainy Munich,
          Gaby

          Reply
  • 24. April 2015 at 10:05
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    Dear Gaby

    I had to go and check out this Website myself of course. Naturally, I hope Deniz will do it as well.

    Looking at it I had three questions:

    1. What is the USP (unique sales proposition) of this company’s service – is it an agency (advertising or marketing…) or …?
    2. The website is built on WordPress, but why does it not have a blog that provides conntent with added value for its target audience?
    3. Where is the career blog or at least a category called Karriere in a corporate blog that features work-related entries like once every 6 weeks?

    Unless I understand what makes the company special for a client, how do I knot if I want to work for it.
    But maybe I am just a bit old for this 🙂 asking such questions… but inquiring minds would like to know.

    Greetings
    Urs
    See screenshot that indicates that the webpage is built using WordPress:
    Warum hat BlueSummit.de keinen Blog nutzt aber WordPress als CMS ?

    Reply
    • 24. April 2015 at 12:14
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      Hi Urs,

      No, you are not too old for this…

      Actually, with the new website that is being built right now these things will be addressed. With regards to the blog: this is always an issue as a blog needs regular content. We will see, how we can ensure this.

      We actually do have a newsletter for alumnis, friends and prospective applicants that we send out 4 times a year covering career topics or rather company and staff related topics (written by me btw). People can sign-up for this on the page, yet this is not a very popular feature so far. The same applies here: content needs to be produced – and mostly there’s not enough time for this.

      And for the USP: You are so right. We need to show this. Being a digital company makes it hard to show proper products. So, we need to focus on the people and on the core benefits and values we have.

      Will let you know once the new website is ready.

      Cheers, Gaby

      Reply
      • 24. April 2015 at 18:19
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        Thanks Gaby for your reply
        Regular content sure…. but I think one post every four weeks is enough. That should be possible and definitely improve the sites SEO…. Rankings. That should be a priority considering the the agency offers SEO services.

        But what makes you different from another agency. Why not talk about problems that interest your target audience in your new blog 🙂
        By the way I am still struggling with our team to get the USP across. Usually, the best way is to continuously try…. I am still working on it so do not believe I have it licked, not at all !

        Have a nice weekend.
        urs

        Reply
    • 1. May 2015 at 11:03
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      Hi Gaby

      Very interesting article. He basically complaints like me about the jobs that he is being offered every Monday morning…. by Xing.

      I just had another look now on my jobs board on Xing.
      ==> https://www.xing.com/jobs/
      Naval gazing exercise where large employers’ employees rate using the now by Xing owned Kununu platform to rate their employer.

      What you expect, you rate it high… but will this help me when trying to decide if I should take on a job. CAN I trust these evaluations….

      MAYBE LIKE I CAN TRUST MY BANKER? ===> http://blog.drkpi.com/tag/drkpi-trust-index/

      I find these things not very helpful – period 🙁

      Reply
      • 1. May 2015 at 11:56
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        Gaby

        Just before I forget. The problems of Xing, LinkedIn and Viadeo (the French network) I once described in this blog entry:
        ===> http://blog.drkpi.de/linkedin-verdraengt-viadeo-xing/

        Social networks are fine. Nevertheless, there is still room for improvement. Particularly what public relations, quality of service and so forth is concerned about.

        Thanks for sharing Gaby
        Urs

        Reply
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