Dolce & Gabbana: When reputation damages brand

Madonna entered the Elton John-Dolce & Gabbana feud over their controversial IVF comments.

But how do such things affect the brand. Does it lower Dolce & Gabbana’s reputation with their clients?

Should they care or just smile like Benetton did with its outrageous ads that caused plenty of public outcries during the nineties?

Here is how it works ! Richard Branson and Jeff Bezos to the rescue of Dolce & Gabanna.

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Data analytics: UPS or Apple?

Can business analytics help users decide if they need to buy iPhone 6? What are the insights to be gained from Google Search Trends – big data hype?

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Searching for love? Metrics can help

Do you use selfies or relfies? Does this help when searching for love, a home or job? We tell you how.

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Facebook mood study: Playing with your mind

689,003 Facebook users wer part in a large experimental manipulation of their News Feeds in order to show that emotional contagion occurs on social networks. Effect was very small (0.07% i.e. about 1/15 of one percent!)

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