Scottish referendum: A false sense of precision?

This is the 3rd post in our big data series.

I outline why it is neither about big nor small data,
business analytics nor predictive analytics.

BUT getting the RIGHT data is what MATTERS.

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Data analytics: UPS or Apple?

Can business analytics help users decide if they need to buy iPhone 6? What are the insights to be gained from Google Search Trends – big data hype?

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