Data analytics: UPS or Apple?

Can business analytics help users decide if they need to buy iPhone 6? What are the insights to be gained from Google Search Trends – big data hype?

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Facebook mood study: Playing with your mind

689,003 Facebook users wer part in a large experimental manipulation of their News Feeds in order to show that emotional contagion occurs on social networks. Effect was very small (0.07% i.e. about 1/15 of one percent!)

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Elsevier and Amazon: Twins or mirror opposites?

JK Rowlings knows that beside talent being the driving force in superstar economics, brand recognition helps to sell your book. However, what can really hammer sales is if your publisher fails you as an author and customer.

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