Can infographics show you the money?

History teaches that deception is an easy way to get people’s attention.

Some infographics may accentuate the positive to point us to the truth. But many just create confusion.
Well thought out research questions are the foundation of actionable insights presented in an infographic.

We explain how to make infographics this work for you.

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Scottish referendum: A false sense of precision?

This is the 3rd post in our big data series.

I outline why it is neither about big nor small data,
business analytics nor predictive analytics.

BUT getting the RIGHT data is what MATTERS.

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