Synopsis: We help your company to identify what type of social media work and engagement is needed. This includes setting your social media strategy and helping you put it into practice. A cost-benefit analysis including KPIs is usually part of such work.
DrKPI ticks differently. At heart we are geeks. Of course, we love social media marketing. However, our focus and work is always influenced by a cost-benefit analysis.
The financial numbers ultimately represent our scorecard. But it is important to better understand how we scored. Hence, we focus on the most important drivers or operating metrics regarding success or failure in social media marketing.
Accordingly, we support clients in understanding what contribution social media marketing makes for achieving satisfactory operating metrics. One operating metric could be striving for higher customer retention.
The above quote also indicates that we must chose to measure those things that matter to the bottom line. The above saying is often attributed to Albert Einstein but is mostly likely coming from William Bruce Cameron.
Cameron’s quote also implies that we may collect much data that, in the final analysis, is useless. Furthermore, big data may be imprecise if not wrong. Accordingly, we adhere by the philosophy that less is often more. Nevertheless, what we collect as data must provide us with insights on how to improve performance to score higher next quarter.
Using the right KPIs can help to raise influence of a corporate blog and how its content is being shared. Furthermore, if done smartly, reputation as well as corporate image are helped as well.
Curious? Want to gain more insights into benchmarking corporate blogs with KPIs? Join 1500 other subscribers to this blog’s newsletter and read on!
- We use tools that we have developed from ground zero and continue to refine to help our clients – DrKPI Blog Benchmark and the Social Media Audit Tool.
- intuitive dashboards
- user controls what data is being collected
- different options to filter data and insights
- optimized data coverage
- transparent pricing
- high levels of customer satisfaction
DrKPI – CyTRAP Labs GmbH is a full service agency for social media marketing. We started blogging in 1999 (at the time still a newsboard) and support our clients, such as Alpiq In-Tec AG, BASF, Careum, Financial Times, STRIMgroup AG, European Commission, Orphanbiotec-Foundation and other organizations in all areas concerning social media marketing.
Our tools evolve from our experiences as a publisher and user of the social web. These insights are built into our DrKPI Blog Benchmark Tool. The latter can be used by a variety of organizations to optimise their blog(s).