Business analytics: 3 trends for 2016

29. December 201510. July 2018 Urs E. Gattiker 6919 Views 3 Comments contagious content, research methodology, sexy statistics, viral marketing

Is it about deception or insight?
The difference between is fluid. But cheap research rarely provides insight.
Here is a checklist that helps avoid the 3 biggest mistakes.

Where do you want to go, reflection is needed.

Analysis Analytics

Opinion poll: 5 things RAF taught Migros

9. December 20159. December 2017 Urs E. Gattiker 14168 Views 13 Comments business analysis, business analytics, Migros, research methodology, YouGov

Poll data helped David Cameron to get support, BUT
Migros and other retailers should learn from such research.
Much is claimed from data that was collected following questionable methods.

Checklist

5 things successful ad agencies do right

29. November 201522. May 2018 Urs E. Gattiker 3883 Views 6 Comments

Are you happy with your ad agency?

Our checklist helps you find out if you should worry about it.

5 things that indicate your agency may tell you it knows but fail to deliver the success you paid for.

Analysis Case study

College Rankings: Single best advice

8. November 201522. May 2018 Urs E. Gattiker 3996 Views 3 Comments advertising, analysis, analytics, big data, measurement, research methodology, sexy numbers

It is the season of college rankings again. Parents trying to help their offspring to find a great university, while preventing the family from going bankrupt.
But how useful are these, we show you! Read on.