Urs E. Gattiker

Professor Urs E. Gattiker, Ph.D., is CEO of CyTRAP Labs that provides smart data, training and solutions to optimize content strategy, increase reach, strengthen your brand and secure GDPR compliance). He also is COO of iVAULT that provides multi-purpose blockchain solutions, safeguarding supply chains against fraud and counterfeit (see his books).

7 thoughts on “Influence bloggers: How to measure influence

  • 22. April 2014 at 14:17


  • 22. April 2014 at 14:20

    Interesting Reference list, thanks a lot for these including the links you provided
    What I find interesting is your distinction between comments and social shares.

    I agree both are a way to perationaliz influence with blogs. Unless you are influential – you get me going, for instance, why should I comment. If you get me going like here, I comment.
    Makes a lot of sense.

    • 22. April 2014 at 15:05

      Thanks Roberto for your comment
      Yes. Influence is a tricky thing to measure but we have tried here to

      1. Look at the literature – research to see what works, AND
      2. do it systematically

      I believe – like Consumer Reports car reliability survey – the result we got is, of course, still subjective. However, it allows us to compare rankings and measure across blogs.
      We are no longer in front of a black box (e.g., THE KLOUT MEASURE) but instead we know how the ranking was made up to measure influence.

      Thanks again for sharing.

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  • 13. May 2014 at 7:45

    Angehängt noch ein Kommentar von Stefan Zilch, CEO Spotify Germany GmbH.

    Er wies mich unter anderem darauf hin, dass die Moderatorin falsch lag mit den 30 Prozent. Er sprach von:

    sind aber 25%, nicht 30%. 🙂 Die Moderatorin erwähnte 30%.

    Vielen Dank

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