KPIs can make a difference

KPIs are great but first, it helps if you do a social media audit to find out where you stand.
Then develop KPIs that are linked to a desirable outcome, such as the number of new clients you attracted.
KPIs that work are those that let you gain insights.
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What is marketing automation ?

At its lowest level it enables the automation of repetitive tasks, lie mail replies to customer requests.
At a next level, marketing experts use programmable tools such as a chatbot.
The result in such a case is a single correct answer (i.e. deterministic outome, deliver my Pizza Margherita).
But will this enable us to have Japan’s bento lunchboxes filled by a robot?

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