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Analytics

Sample bias
Sample error
parametric statistics vs. non-parametric statistics
qualitative and quantitative analysis

Nadja Schnetzler from the digital newspaper Republic (crowdfunded start-up), and former CEO of Airtel Ghana Lucy Quest discussing matters during lunch break.
Analysis Analytics DrKPI BrandBuzz Marketing 

Influencer marketing: Better do it right

19. March 201822. May 2018 Urs E. Gattiker 1658 Views 0 Comment word of mouth marketing

Influencer marketing is being talked about a lot.
How influential are these influencers and what metrics should we use?
Trying to sell is the wrong approach.
Don’t miss the latest intell. Subscribe to our Blog Newsletter.

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Jana Akyildiz and Urs E. Gattiker - Worblingen and Zurich - designing our new product - Brand Buzz Analytics
Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz 

Project management: DrKPI Brand Buzz and Influence Analytics

19. July 201622. May 2018 Urs E. Gattiker and Jana Akyildiz 7919 Views 2 Comments big data, key drivers, strategy, word of mouth marketing

Digital ad spend is growing rapidly.
Hence, companies want to measure brand buzz.
We decided to meet face-to-face to discuss our new products that help online advertisers.

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EU Referendum, European fallout, broken utopia, like fake online reviews: IT CANNOT BE TRUE, CAN IT? | Urheber: Miriam Dörr| Fotolia #111044349
Analysis Analytics Case study Marketing 

Fake reviews? Lessons from Brexit

3. July 20169. December 2017 Urs E. Gattiker 4670 Views 2 Comments word of mouth marketing

Do firms break the law by posting disparaging reviews of their rivals?
Is offering influencers money to boost their rankings ok?
What has the Brexit aftermath in common with online commerce?

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Social Media Influencers: Can we agree to disagree? | Urheber: pathdoc | Fotolia #97351679
Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz Marketing 

Influence marketing experts’ top secrets

26. May 201612. August 2018 Urs E. Gattiker 10404 Views 17 Comments word of mouth marketing

Whilst celebs are out, social media stars are in.
But what metrics can tell us if influence marketing works?
This entry shows influence peddling works quite well, if measured properly.

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Math-myopia and Prince Harry: do these numbers from Red Bull about performance enhancements make sense?
Analysis Analytics Definition 

Drinking Red Bull boosts job performance

28. February 201622. May 2018 Urs E. Gattiker 3631 Views 0 Comment big data, sexy statistics, trust

Sleep at least 7 hours a night.
Will this help improve my performance?
Can you trust the numbers?
How to make good guesses and win the game.

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Doing an opinion poll: Interviewing subject at door
Analysis Analytics 

Yes Virginia, pollsters really are wrong

18. February 201622. May 2018 Urs E. Gattiker 5886 Views 12 Comments big data, opinion poll, sexy statistics, US elections

The right sample size matters.
Can you trust the numbers?
Are those that will likely vote participating in our poll?
6 EASY ways to check if the pollsters’ numbers add up !

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Analytics 

Business analytics: 3 trends for 2016

29. December 201510. July 2018 Urs E. Gattiker 6580 Views 3 Comments contagious content, research methodology, sexy statistics, viral marketing

Is it about deception or insight?
The difference between is fluid. But cheap research rarely provides insight.
Here is a checklist that helps avoid the 3 biggest mistakes.

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Analysis Analytics 

Opinion poll: 5 things RAF taught Migros

9. December 20159. December 2017 Urs E. Gattiker 13598 Views 13 Comments business analysis, business analytics, Migros, research methodology, YouGov

Poll data helped David Cameron to get support, BUT
Migros and other retailers should learn from such research.
Much is claimed from data that was collected following questionable methods.

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Analysis Analytics 

Epic fail: Video view fraud detection

27. September 201522. May 2018 Urs E. Gattiker 10239 Views 17 Comments advertising, business ethics, fraud-detection, measurement, social media audit, trust

Google charges advertisers for ads on YouTube viewed by robots, i.e. those by bots that mimic the behavior of internet users.

Check out what Sir Martin Sorrell WPP has to say about the matter.

Download our checklist for advertisers!

Read more
Analysis Analytics DrKPI BrandBuzz 

Facebook, viral marketing or #wef15 – why benchmark ?

19. January 201522. May 2018 Urs E. Gattiker 3018 Views 2 Comments benchmark, brand, buzz marketing, contagious content, ISBN 978-1-78063-426-5, ISBN 978-1-84334-745-3, social media audit, social sharing, viral marketing, WEF Davos, word of mouth marketing

Benchmarks can make your life easier. Using them, guides you when making decisions about various choices, such as:

1. take Klaus Schwab up on his invitation to join WEF 2015 at Davos,
2. spend time and money on a viral, buzz or word-of-mouth marketing campaign, or
3. improve one’s love life by using Facebook?

Click on title to read more and view the slides.
A cost-benefit analysis guided by a social media audit helps your bottom line!

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NFL Super Bowl XLIX: Best 100 American football blogs

NFL Super Bowl XLIX: Best 100 American football blogs

31. January 2015 Urs E. Gattiker 33 Comments
How to recruit LinkedIn talent

How to recruit LinkedIn talent

20. April 2015 Urs E. Gattiker 22 Comments
re:publica 2014: Where is the beef?

re:publica 2014: Where is the beef?

12. May 2014 Urs E. Gattiker 19 Comments
WEF Davos 2015: Top 100 CEO bloggers

WEF Davos 2015: Top 100 CEO bloggers

23. January 2015 Urs E. Gattiker 19 Comments
#WEF Davos 2019: Top 100 CEO bloggers

#WEF Davos 2019: Top 100 CEO bloggers

28. January 2019 Urs E. Gattiker
iVAULT is something you should not miss

iVAULT is something you should not miss

22. January 2019 Patrizia Sinistra
DrKPI’s 2019 trends: What Google, Apple, Facebook, and Amazon worry about

DrKPI’s 2019 trends: What Google, Apple, Facebook, and Amazon worry about

8. January 2019 Urs E. Gattiker
What is iVAULT?

What is iVAULT?

22. December 2018 Patrizia Sinistra
  • Urs E. Gattiker says:

    Hi Taina Thanks for stopping by. I try to answer ...

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    Thank you, Danyele for your comment. I am glad, we...

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