Sample bias
Sample error
parametric statistics vs. non-parametric statistics
qualitative and quantitative analysis
KPIs are great but first, it helps if you do a social media audit to find out where you stand.
Then develop KPIs that are linked to a desirable outcome, such as the number of new clients you attracted.
KPIs that work are those that let you gain insights.
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5 factors that help choose the right blockchain for your firm:
Anonymity, distributed ledger, consensus, multi-purpose system and cyber-currency issues.
All things that matter a great deal.
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Influencer marketing is being talked about a lot.
How influential are these influencers and what metrics should we use?
Trying to sell is the wrong approach.
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Digital ad spend is growing rapidly.
Hence, companies want to measure brand buzz.
We decided to meet face-to-face to discuss our new products that help online advertisers.
Do firms break the law by posting disparaging reviews of their rivals?
Is offering influencers money to boost their rankings ok?
What has the Brexit aftermath in common with online commerce?
Whilst celebs are out, social media stars are in.
But what metrics can tell us if influence marketing works?
This entry shows influence peddling works quite well, if measured properly.
Sleep at least 7 hours a night.
Will this help improve my performance?
Can you trust the numbers?
How to make good guesses and win the game.
The right sample size matters.
Can you trust the numbers?
Are those that will likely vote participating in our poll?
6 EASY ways to check if the pollsters’ numbers add up !
Is it about deception or insight?
The difference between is fluid. But cheap research rarely provides insight.
Here is a checklist that helps avoid the 3 biggest mistakes.
Poll data helped David Cameron to get support, BUT
Migros and other retailers should learn from such research.
Much is claimed from data that was collected following questionable methods.