iVAULT Blockchain and other Blockchain Technologies being discussed at WEF Davos 2019

#WEF Davos 2019: Top 100 CEO bloggers

28. January 20198. February 2019 Urs E. Gattiker 7173 Views 2 Comments benchmark, blockchain, metrics, social media audit, WEF Davos, word of mouth marketing

What have Richard Branson, Bill Gates, Elon Musk, Christine Lagarde, Erna Solberg & Guy Kawasaki in common?
They are all bloggers.
Find out how well they do on stage in Davos and with their blogs.

Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz

Project management: DrKPI Brand Buzz and Influence Analytics

19. July 201622. May 2018 Urs E. Gattiker and Jana Akyildiz 8259 Views 2 Comments big data, key drivers, strategy, word of mouth marketing

Digital ad spend is growing rapidly.
Hence, companies want to measure brand buzz.
We decided to meet face-to-face to discuss our new products that help online advertisers.

Social Media Influencers: Can we agree to disagree? | Urheber: pathdoc | Fotolia #97351679

Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz Marketing

Influence marketing experts’ top secrets

26. May 201622. March 2019 Urs E. Gattiker 10645 Views 17 Comments word of mouth marketing

Whilst celebs are out, social media stars are in.
But what metrics can tell us if influence marketing works?
This entry shows influence peddling works quite well, if measured properly.