Latest:
  • Influencer marketing: Better do it right
  • LomMedical CEO: Making the best video
  • 2018 marketing trends: Sharing economy grows
  • What is marketing automation ?
  • Amazon, Walmart, Carrefour: The winner is?
#BuzzRank |BrandBuzz |BlogRank | #BlogRank |#SEO | #ROI | #WOM | Brand Buzz | Blog Buzz | Word-of-Mouth | Social Media Audit | Strategy | Key Drivers | #SMaudit |
#BuzzRank |BrandBuzz |BlogRank | #BlogRank |#SEO | #ROI | #WOM | Brand Buzz | Blog Buzz | Word-of-Mouth | Social Media Audit | Strategy | Key Drivers | #SMaudit |

  • Bloghitparade
  • Team
  • Contact us

Analysis

What Google loves at a glance.
What do these numbers mean?
Why did this happen
What are the key drivers that resulted in success or failure?

Nadja Schnetzler from the digital newspaper Republic (crowdfunded start-up), and former CEO of Airtel Ghana Lucy Quest discussing matters during lunch break.
Analysis Analytics DrKPI BrandBuzz Marketing 

Influencer marketing: Better do it right

19. March 201819. March 2018 Urs E. Gattiker 467 Views 0 Comment word of mouth marketing

Influencer marketing is being talked about a lot.
How influential are these influencers and what metrics should we use?
Trying to sell is the wrong approach.
Don’t miss the latest intell. Subscribe to our Blog Newsletter.

Read more
Strawberries - 2 days on the shelf and these fruit will show and taste accordingly | Public Domain USDA | Photographer: Brian Prechtel
Analysis Marketing 

Amazon, Walmart, Carrefour: The winner is?

10. July 201721. August 2017 Urs E. Gattiker 3312 Views 0 Comment digital sales, pricing, strategy

Growth-hungry Amazon plots India pantry raid.
Carrefour and Walmart are at a crossroad with business model.
Aldi and Lidl marching to a diff. drum => profitability.

Read more
Jana Akyildiz and Urs E. Gattiker - Worblingen and Zurich - designing our new product - Brand Buzz Analytics
Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz 

Project management: DrKPI Brand Buzz and Influence Analytics

19. July 20161. September 2016 Urs E. Gattiker and Jana Akyildiz 6252 Views 2 Comments big data, key drivers, strategy, word of mouth marketing

Digital ad spend is growing rapidly.
Hence, companies want to measure brand buzz.
We decided to meet face-to-face to discuss our new products that help online advertisers.

Read more
EU Referendum, European fallout, broken utopia, like fake online reviews: IT CANNOT BE TRUE, CAN IT? | Urheber: Miriam Dörr| Fotolia #111044349
Analysis Analytics Case study Marketing 

Fake reviews? Lessons from Brexit

3. July 20169. December 2017 Urs E. Gattiker 4294 Views 2 Comments word of mouth marketing

Do firms break the law by posting disparaging reviews of their rivals?
Is offering influencers money to boost their rankings ok?
What has the Brexit aftermath in common with online commerce?

Read more
WORD OF MOUTH MARKETING helps influence the public and hopefully strengthens the brand .... ideally resulting in a sale. WORD OF MOUTH MARKETING helps influence the public and hopefully strengthens the brand .... ideally resulting in a sale.WORD OF MOUTH MARKETING helps influence the public and hopefully strengthens the brand .... ideally resulting in a sale.| Fotolia #109130295
Analysis DrKPI BrandBuzz Marketing 

Real lessons Donald Trump can teach us

6. June 201610. January 2018 Urs E. Gattiker 5855 Views 3 Comments cost-benefit analysis, strategy

Does influence marketing our business?
The critical factors are not what you think they are, ask Trump or Clinton.
How to be bang on message and on brand to make a diff.

Read more
Social Media Influencers: Can we agree to disagree? | Urheber: pathdoc | Fotolia #97351679
Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz Marketing 

Influence marketing experts’ top secrets

26. May 201628. January 2018 Urs E. Gattiker 9223 Views 17 Comments word of mouth marketing

Whilst celebs are out, social media stars are in.
But what metrics can tell us if influence marketing works?
This entry shows influence peddling works quite well, if measured properly.

Read more
Math-myopia and Prince Harry: do these numbers from Red Bull about performance enhancements make sense?
Analysis Analytics Definition 

Drinking Red Bull boosts job performance

28. February 20169. December 2017 Urs E. Gattiker 3137 Views 0 Comment big data, sexy statistics, trust

Sleep at least 7 hours a night.
Will this help improve my performance?
Can you trust the numbers?
How to make good guesses and win the game.

Read more
Doing an opinion poll: Interviewing subject at door
Analysis Analytics 

Yes Virginia, pollsters really are wrong

18. February 201619. February 2016 Urs E. Gattiker 5445 Views 12 Comments big data, opinion poll, sexy statistics, US elections

The right sample size matters.
Can you trust the numbers?
Are those that will likely vote participating in our poll?
6 EASY ways to check if the pollsters’ numbers add up !

Read more
Analysis Analytics 

Opinion poll: 5 things RAF taught Migros

9. December 20159. December 2017 Urs E. Gattiker 13124 Views 13 Comments business analysis, business analytics, Migros, research methodology, YouGov

Poll data helped David Cameron to get support, BUT
Migros and other retailers should learn from such research.
Much is claimed from data that was collected following questionable methods.

Read more
Analysis Case study 

College Rankings: Single best advice

8. November 20159. December 2017 Urs E. Gattiker 3122 Views 3 Comments advertising, analysis, analytics, big data, measurement, research methodology, sexy numbers

It is the season of college rankings again. Parents trying to help their offspring to find a great university, while preventing the family from going bankrupt.
But how useful are these, we show you! Read on.

Read more
  • ← Previous

Subscribe to Newsletter

Here you can subscribe to our Blog's Newsletter (CLICK HERE please)

Insider Insights

Strategy & marketing is our theme here.
Which key drivers, metrics and altmetrics make the difference?
DrKPI comments this work. Hopefully entertaining our readers as well.
More than 8,000 readers make DrKPI the leading Benchmark/Metrics Blog in Europe.
  • Popular
  • Recent
  • Comment
NFL Super Bowl XLIX: Best 100 American football blogs

NFL Super Bowl XLIX: Best 100 American football blogs

31. January 2015 Urs E. Gattiker 33 Comments
How to recruit LinkedIn talent

How to recruit LinkedIn talent

20. April 2015 Urs E. Gattiker 22 Comments
Elsevier and Amazon: Twins or mirror opposites?

Elsevier and Amazon: Twins or mirror opposites?

6. April 2014 Urs E. Gattiker 19 Comments
WEF Davos 2015: Top 100 CEO bloggers

WEF Davos 2015: Top 100 CEO bloggers

23. January 2015 Urs E. Gattiker 19 Comments
Influencer marketing: Better do it right

Influencer marketing: Better do it right

19. March 2018 Urs E. Gattiker
LomMedical CEO: Making the best video

LomMedical CEO: Making the best video

20. January 2018 Urs E. Gattiker
2018 marketing trends: Sharing economy grows

2018 marketing trends: Sharing economy grows

3. January 2018 Urs E. Gattiker
What is marketing automation ?

What is marketing automation ?

9. August 2017 Urs E. Gattiker
  • Urs E. Gattiker says:

    Dear Biohelixx Thanks for stopping by and taking t...

  • biohelixx says:

    The ShaRenter generation in practice, and its spre...

  • Urs E. Gattiker says:

    Dear Cedric Thanks for stopping by and taking th...

  • Cedric says:

    Hi This is a great article regarding marketing tr...

  • Testimonials

    Author Picture
    Susanne Mueller Zantop, Founder and Chairwoman, CEO Positions AG Website   

    "Gattiker is a blog specialist, who comes across as a slightly dotty professor, but knows his subject matter intimately. He has even managed to make the Caritas blog an exciting, popular online destination – and it’s not as if their subject matter is particularly cheerful."


    Archive

    Categories

    Meta

    • RSS- Entries via RSS
    • RSS-Comments via RSS
    Copyright © 2015 Powered by DrKPI.com
    The blog analytics software for viral marketing.
    A project from CyTRAP Labs GmbH -
    Business and Management Consultants.

    Introducing DrKPI BlogRank Pro: Advanced data analysis and
    optimisation features for €199 / month ==> More Infos