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DrKPI BrandBuzz

How to measure, use and modify buzz marketing with the help of influencers, bloggers to let content go viral and increase sales.

iVAULT Blockchain and other Blockchain Technologies being discussed at WEF Davos 2019
Case study DrKPI BlogRank DrKPI BrandBuzz 

#WEF Davos 2019: Top 100 CEO bloggers

28. January 20198. February 2019 Urs E. Gattiker 6814 Views 2 Comments benchmark, blockchain, metrics, social media audit, WEF Davos, word of mouth marketing

What have Richard Branson, Bill Gates, Elon Musk, Christine Lagarde, Erna Solberg & Guy Kawasaki in common?
They are all bloggers.
Find out how well they do on stage in Davos and with their blogs.

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Danyele Boland Co-founder of Vault Security Systems AG
DrKPI BrandBuzz Marketing 

iVAULT is something you should not miss

22. January 20198. February 2019 Patrizia Sinistra 206 Views 4 Comments blockchain, counterfeit, reputation, trust

iVAULT blockchain is the 1st global network to register and identify physical assets and to protect a firm’s supply chain against counterfeit and contraband.
Users can search for lost or stolen items.
Don’t miss the latest about Marketing – Subscribe.

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Nadja Schnetzler from the digital newspaper Republic (crowdfunded start-up), and former CEO of Airtel Ghana Lucy Quest discussing matters during lunch break.
Analysis Analytics DrKPI BrandBuzz Marketing 

Influencer marketing: Better do it right

19. March 201822. May 2018 Urs E. Gattiker 1658 Views 0 Comment word of mouth marketing

Influencer marketing is being talked about a lot.
How influential are these influencers and what metrics should we use?
Trying to sell is the wrong approach.
Don’t miss the latest intell. Subscribe to our Blog Newsletter.

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Jana Akyildiz and Urs E. Gattiker - Worblingen and Zurich - designing our new product - Brand Buzz Analytics
Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz 

Project management: DrKPI Brand Buzz and Influence Analytics

19. July 201622. May 2018 Urs E. Gattiker and Jana Akyildiz 7919 Views 2 Comments big data, key drivers, strategy, word of mouth marketing

Digital ad spend is growing rapidly.
Hence, companies want to measure brand buzz.
We decided to meet face-to-face to discuss our new products that help online advertisers.

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WORD OF MOUTH MARKETING helps influence the public and hopefully strengthens the brand .... ideally resulting in a sale. WORD OF MOUTH MARKETING helps influence the public and hopefully strengthens the brand .... ideally resulting in a sale.WORD OF MOUTH MARKETING helps influence the public and hopefully strengthens the brand .... ideally resulting in a sale.| Fotolia #109130295
Analysis DrKPI BrandBuzz Marketing 

Real lessons Donald Trump can teach us

6. June 201612. August 2018 Urs E. Gattiker 6563 Views 3 Comments cost-benefit analysis, strategy

Does influence marketing our business?
The critical factors are not what you think they are, ask Trump or Clinton.
How to be bang on message and on brand to make a diff.

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Social Media Influencers: Can we agree to disagree? | Urheber: pathdoc | Fotolia #97351679
Analysis Analytics DrKPI BlogRank DrKPI BrandBuzz Marketing 

Influence marketing experts’ top secrets

26. May 201612. August 2018 Urs E. Gattiker 10404 Views 17 Comments word of mouth marketing

Whilst celebs are out, social media stars are in.
But what metrics can tell us if influence marketing works?
This entry shows influence peddling works quite well, if measured properly.

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VW BP Daimler Toyota Mitsubishi Why do companies risk their reputation?
Case study DrKPI BrandBuzz Marketing 

Brand image and reputation: VW pays dearly for #Dieselgate

25. April 201610. July 2018 Urs E. Gattiker 8468 Views 11 Comments bigfail, business ethics, defining the terms, trust

VW’s #dieselgate and Mitsubushi’s fuel-emissions scandal.
Can these brands be saved?
How quickly will consumers trust these firms again?

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Check the original research first, before you re-tweet the URL
Case study Checklist DrKPI BrandBuzz 

4 habits of highly successful bloggers

3. April 201612. October 2018 Urs E. Gattiker 9157 Views 8 Comments big data, trust

Storytelling results in reader engagement.
True or false? Dare to take a guess?
Best science is a good start.
Thus, great bloggers get the facts right.

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Pray for Ilayda Yildiz #helpilayda
Case study DrKPI BrandBuzz Marketing 

#helpilayda crowdfunding campaign: Interview

22. March 201622. August 2018 Urs E. Gattiker and Jana Akyildiz 5470 Views 10 Comments communication, crowdsourcing, word of mouth marketing

We interviewed Ilayda’s dad for this blog post.
We asked him about his feelings, ups and downs.
Your donation makes THE difference b/w life or death for Ilayda.

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Checklist DrKPI BrandBuzz 

5 steps for creating viral content

4. September 201510. July 2018 Urs E. Gattiker 11563 Views 8 Comments advertising, brand, social sharing, viral marketing, word of mouth marketing

Why is your video not going Gangnam Style?

What about getting some blog content going viral and getting you media coverage?

The checklist for professionals:
5 critical ingredients for creating viral content.

 Get the answers with checklist AND viewing the slides with the facts right here.

Don’t forget: Subscribe to our blog’s newsletter!

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NFL Super Bowl XLIX: Best 100 American football blogs

NFL Super Bowl XLIX: Best 100 American football blogs

31. January 2015 Urs E. Gattiker 33 Comments
How to recruit LinkedIn talent

How to recruit LinkedIn talent

20. April 2015 Urs E. Gattiker 22 Comments
re:publica 2014: Where is the beef?

re:publica 2014: Where is the beef?

12. May 2014 Urs E. Gattiker 19 Comments
WEF Davos 2015: Top 100 CEO bloggers

WEF Davos 2015: Top 100 CEO bloggers

23. January 2015 Urs E. Gattiker 19 Comments
#WEF Davos 2019: Top 100 CEO bloggers

#WEF Davos 2019: Top 100 CEO bloggers

28. January 2019 Urs E. Gattiker
iVAULT is something you should not miss

iVAULT is something you should not miss

22. January 2019 Patrizia Sinistra
DrKPI’s 2019 trends: What Google, Apple, Facebook, and Amazon worry about

DrKPI’s 2019 trends: What Google, Apple, Facebook, and Amazon worry about

8. January 2019 Urs E. Gattiker
What is iVAULT?

What is iVAULT?

22. December 2018 Patrizia Sinistra
  • Urs E. Gattiker says:

    Hi Taina Thanks for stopping by. I try to answer ...

  • TTainaTT says:

    Dear DrKPI Team, Blockchains will turn the world...

  • Patrizia Sinistra says:

    Thank you, Danyele for your comment. I am glad, we...

  • Patrizia Sinistra says:

    Dear Desirée thank you for your kind comment! ...

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    "Gattiker is a blog specialist, who comes across as a slightly dotty professor, but knows his subject matter intimately. He has even managed to make the Caritas blog an exciting, popular online destination – and it’s not as if their subject matter is particularly cheerful."


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