How to measure, use and modify buzz marketing with the help of influencers, bloggers to let content go viral and increase sales.
Influencer marketing is being talked about a lot.
How influential are these influencers and what metrics should we use?
Trying to sell is the wrong approach.
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Digital ad spend is growing rapidly.
Hence, companies want to measure brand buzz.
We decided to meet face-to-face to discuss our new products that help online advertisers.
Does influence marketing our business?
The critical factors are not what you think they are, ask Trump or Clinton.
How to be bang on message and on brand to make a diff.
Whilst celebs are out, social media stars are in.
But what metrics can tell us if influence marketing works?
This entry shows influence peddling works quite well, if measured properly.
VW’s #dieselgate and Mitsubushi’s fuel-emissions scandal.
Can these brands be saved?
How quickly will consumers trust these firms again?
Storytelling results in reader engagement.
True or false? Dare to take a guess?
Best science is a good start.
Thus, great bloggers get the facts right.
We interviewed Ilayda’s dad for this blog post.
We asked him about his feelings, ups and downs.
Your donation makes THE difference b/w life or death for Ilayda.
Why is your video not going Gangnam Style?
What about getting some blog content going viral and getting you media coverage?
The checklist for professionals: 5 critical ingredients for creating viral content.
Get the answers with checklist AND viewing the slides with the facts right here.
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Benchmarks can make your life easier. Using them, guides you when making decisions about various choices, such as:
1. take Klaus Schwab up on his invitation to join WEF 2015 at Davos,
2. spend time and money on a viral, buzz or word-of-mouth marketing campaign, or
3. improve one’s love life by using Facebook?
Click on title to read more and view the slides.
A cost-benefit analysis guided by a social media audit helps your bottom line!
Latest updates about word-of-mouth and viral marketing
Viral marketing, word-of-mouth marketing and buzz marketing are buzzwords that get used ever more often by social media ‘experts.’
But is it really science or more luck than anything?
Red Bull shares its secret about buzz marketing in this blog post.
Psy points out why luck played a big role in making his video about Gangnam Style so successful.
Finally, the DrKPI case illustrates that true word-of-mouth marketing is a slow process.
Click on title to watch the video and view the slides!