Using DrKPI’s Technology
This is not yet as complete as we want it to be. If you need detail and read German, visit “DrKPI Benchmark für den Business Blog”
The technology is rooted in an algorithm created by Urs E. Gattiker, Ph.D. (Click here to view the study explaining the algorithm.)
The purpose of computer coding in general, and the DrKPI Method specifically, is to “take as data a potentially large set of text documents. These are then automatically coded into set of mutually exclusive and exhaustive categories. As well, quantitative data is assesses (e.g., how many words in a blog post). As output, the methods give approximately unbiased and statistically consistent estimates of the proportion of all documents from each assessed blog in each category.”
DrKPI software examines online content provided by corporate blogs from the Australia, Brasil, Canada, France, Ireland, South Africa, Spain, USA and around the world. This provides researchers with analysis of a much wider pool of content than conventional human coding can provide. DrKPI maintains a database of all texts available so content can be investigated retroactively.
DrKPI’s sample includes thousands of corporate blogs from North America, Europe and around the world. While the blogosphere is growing every day, it is impossible to create a sample that includes all possible blogs. However, DrkPI’s universe is one of the largest blog samples available and includes all of the Fortune 500 companies anbd FT Global 500 most popular English-language as well as German, French, Spanish and so forth corporate blogs.