This blog entry is part of a series:
- WEF Davos 2019: Top 100 CEO bloggers (you are here)
- WEF Davos 2019: Die besten Chef Blogs (in German / auf Deutsch)
- WEF Davos: Cybersecurity and Blockchain
- WEF Davos: MCLago und Marketing (in German / auf Deutsch)
Summary: We published a #DrKPI WEF Davos blogger ranking for 2015, 2016, and 2017.
This year we attended #WEF19 in Davos in person – a good reason to post another #DrKPI #BlogRank of the top 100 CEO blogs.
This post presents the 2019 rankings.
Being fashionable is transient, but public facing corporate blogs are here to stay. To illustrate,
- a 2009-2010 study reported that 23 percent of Fortune 500 companies had at least one corporate blog,
- in 2016, 181 Fortune 500 companies (36 percent) had corporate blogs for content marketing purposes (see UMass Center for Marketing Research), and
- in 2018, this percentage had gone up to 53 percent (see DrKPI 2019 trends).
Every year the road to Davos is littered with companies that once appeared all-powerful, but later stumbled. For instance, former Yahoo CEO Marissa Mayer was an avid blogger until recently, and she is no longer attending WEF Davos. New people are showing up and telling us that going public and sharing experiences is each company’s, and its managers’, responsibility.
By the way, as in past years, climate change was an issue at this year’s WEF – naturally. Although we did not attend any of those sessions, we did our part by having the team use public transit, including taking the train to and from Davos. In Davos itself, we took the WEF shuttle or walked from one venue to the next.
World Economic Forum: Authentic CEOs aplenty
This year part of our team scored an invite and had a chance to visit the World Economic Forum. We had a great time and met some famous CEOs, including Jamie Dimon and Satya Nadella. So, we thought we would share some of our thoughts right here, and publish an updated #DrKPI #BlogRank for #WEFdavos in 2019.
Is blogging easy? Depends on who you ask. Most people think it’s easy – you just write a little, and that’s all there is to it. Personally, I think it requires a lot of time, attention, and creativity. And like anything creative, it has its moments of difficulty. But if we look at those attending Davos, one wonders.
The Harvard Business Review rankings of the top CEOs suggest that one key skill of these high performers is their ability to get their message across very effectively. But what about blogging? If a growing number of Fortune 500 companies have public facing blogs, their CEOs must know the drill. Right?
Well actually, we get a mixed picture, and once again, it depends on who you ask. CEOs may talk the talk, but many – like Stephanie Buscemi (log in with your email first, then click on this again to get the numbers) – fail to walk the walk.
While Salesforce may have a “point of view”, I certainly can’t figure out from her blog what Stephanie Buscemi stands for. Trumpeting her company’s products using marketing mumbo-jumbo isn’t exactly on topic, is it…
Does it present added value? I’m going to go with a big, fat, NO.
Microsoft CEO Satya Nadella and Apple CEO Tim Cook were pictured at dinner in Davos with Brazil’s far-right president Jair Bolsonaro.
Tim Cook and Satya Nadella having dinner in Davos with Jair Bolsonaro, the far-right president of Brazil pic.twitter.com/wQgn9b7SuO
— Felix Salmon (@felixsalmon) January 23, 2019
Whenever he has the opportunity, Satya Nadella talks about our need for a global GDPR, and privacy being a human right. He did so in interviews and also during his WEF speech this year – but he fails to outline his position on his Microsoft blog. Another missed opportunity.
This is a blog that cries out for care, attention, and authenticity. Of the latter, Nadella has a whole truckload, so why doesn’t anyone at Microsoft help him translate it onto his blog for readers’ – or customers’ – benefit?
Microsoft CEO wants a GDPR for the world. Maybe he should follow Stephanie Buscemi’s advice, and get a “point of view”.
Nadella surely has one. He also stands behind it. But a blog telling us a bit more about what he feels and how his company tackles this challenge would be helpful. What his PR staff is managing to spread is totally unauthentic statements… Another lost opportunity to hear from a CEO directly about such an important topic.
Ranking CEO (top management) bloggers for WEF Davos 2019
We publish our DrKPI BlogRank: Top 100 CEO Bloggers every year (find more on the website).
These numbers can be at your fingertips! Just bookmark this entry – Top blogs of Davos 2019 | World Economic Forum from DrKPI® BlogRank, and you are all set.
Here are some other things to consider.
Have your say – join the conversation
What is your opinion?
– Who is your favorite top management, c-suite or CEO blogger?
– What would you recommend a CEO blogger such as Jean-Pascal Tricoire (CEO of Schneider Electric) do to get more reader comments (8,000 reads BUT 0 reader comments)?
– Since it takes Elon Musk six days to go from having an idea to its execution, what would you recommend he do to revive his stale blog?
Declaration of Conflicting Interests
The author declares that he had no conflict of interest with respect to the content, authorship or publication of this blog entry.
Top 100 CEO blogs
Learn more about the table from the above blog entry below.
- Log in with your email at https://DrKPI.com,
- Click this link and you’ll see the charts and figures below.
See some Kodak moments from WEF 2019 below
… or our impressions video for iVAULT, the brand by Vault Security Systems AG here: