Summary: We published a #DrKPI Top 100 law blogs for 2015.
Now, we present English-speaking North America’s Top 100 law blogs in 2017. Critical findings
1. Some law firm blogs are into broadcasting; reader engagement and dialogue is lacking.
2. Some in the top 100 are real gems, providing readers with real insight.
More different top rankings available in English or in German.
Blog posts discussing court rulings and what they mean for firms, clients, consumers, etc. are of considerable interest to readers. They also offer firms a more personal method of communication, and most importantly, foster dialogue with readers.
Others who write about the firm and not so much about issues clients care about do not stir their target audience’s interest.
Every year the road to the Law Blog Hall of Fame is littered with companies that once had a successful blog, but stumbled in the preceding 12 months. If you decide to have a corporate blog in your law practice, be sure to plan for the long haul.
The 100 top legal blogs: 3 things less successful law blogs lack
1. Reader Engagement: You have to really search for it
However, think about this for a minute. If you do not reply to readers’ comments, what are you telling your readers? That you care about them taking the time to comment? Not likely.
Besides, how can you have a dialogue with your readers if you do not reply to their comments?
3. Social sharing: Where is the resonance?
Some blogs do quite well when we look at social sharing, especially on Facebook and even LinkedIn. However, their followers rarely if ever reply / comment regarding their entry.
This raises the question: If your newly published content shared on Facebook or LinkedIn fails to elicit a response, does anybody even see your content on these platforms?
While a few things can go wrong with a law blog, great legal bloggers do these 3 things very well.
The 100 top legal blogs: 3 things successful bloggers do better
1. Focus less on your brand – dialogue with your readers instead.
Your client may be facing criminal charges or Brexit will impact your client’s London staff from EU countries.
Both stories can be covered. But you have to do it in some depth. Moreover, your blog entry must address the issues from the perspective of your potential client.
For instance, how can I ensure that I get a mortgage even though my residency status is in limbo until the EU and Prime Minister May have figured out their divorce settlement in two years? Or, what could this new law mean for companies working with health care data?
How our firm will do a great job handling the case is secondary at best. How the client’s problem can be solved is what matters.
2. Narrow focus with depth VERSUS wider focus with less depth.
While the top law blogs do well on most dimensions of our DrKPI BlogRank, things already take a nosedive after the first twenty or so.
Social Media means that you are trying to be social, personable and authentic. If you want to broadcast how good an expert you are, get yourself booked on talk shows or news programs.
Finally, remember, most people cannot or do not want to be bothered dealing with an RSS feed. So give them the option to get your content via email.
What is your opinion?
– What is your favourite law blog?
– If you are a law blogger, what is the greatest challenge you face writing for your blog?
– What is the reason you decided to blog on your company’s law blog? Do you enjoy it?
Professor Urs E. Gattiker, Ph.D., is CEO of CyTRAP Labs that provides smart data, training and solutions to optimize content strategy, increase reach, strengthen your brand and secure GDPR compliance).
He also is COO of iVAULT
that provides multi-purpose blockchain solutions, safeguarding supply chains against fraud and counterfeit (see his books).