KPIs can make a difference

KPIs are great but first, it helps if you do a social media audit to find out where you stand.
Then develop KPIs that are linked to a desirable outcome, such as the number of new clients you attracted.
KPIs that work are those that let you gain insights.
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Elsevier and Amazon: Twins or mirror opposites?

JK Rowlings knows that beside talent being the driving force in superstar economics, brand recognition helps to sell your book. However, what can really hammer sales is if your publisher fails you as an author and customer.

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