Benchmarks can make your life easier. Using them, guides you when making decisions about various choices, such as:
1. take Klaus Schwab up on his invitation to join WEF 2015 at Davos,
2. spend time and money on a viral, buzz or word-of-mouth marketing campaign, or
3. improve one’s love life by using Facebook?
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A cost-benefit analysis guided by a social media audit helps your bottom line!