Latest updates about word-of-mouth and viral marketing
Viral marketing, word-of-mouth marketing and buzz marketing are buzzwords that get used ever more often by social media ‘experts.’
But is it really science or more luck than anything?
Red Bull shares its secret about buzz marketing in this blog post.
Psy points out why luck played a big role in making his video about Gangnam Style so successful.
Finally, the DrKPI case illustrates that true word-of-mouth marketing is a slow process.
Click on title to watch the video and view the slides!