KPIs can make a difference

KPIs are great but first, it helps if you do a social media audit to find out where you stand.
Then develop KPIs that are linked to a desirable outcome, such as the number of new clients you attracted.
KPIs that work are those that let you gain insights.
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Can infographics show you the money?

History teaches that deception is an easy way to get people’s attention.

Some infographics may accentuate the positive to point us to the truth. But many just create confusion.
Well thought out research questions are the foundation of actionable insights presented in an infographic.

We explain how to make infographics this work for you.

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